Which of the following best describes an organic social ad?
a. Contains ad creative (image and text), along with an option to encourage the viewer to engage with the brand.
b. Includes ad creative, an engagement device, and personalized referral content from people in the viewer's network.
c. Is shared on a person's activity stream following a brand interaction.
d. Motivates the receiver to get involved with the message and help spread it to others.
e. Occurs when an opinion leader publishes brand-relevant content, such as a blog post in social media.
c. Is shared on a person's activity stream following a brand interaction.
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The Real Research Mall of Atlanta focus group example in the text used focus groups to uncover ________
A) information on the mall visit experience B) information on mall brand identity versus other malls C) information on the brand value of the mall D) all of the above
Which of the following observations is NOT true of monopolistic competition?
A. A number of different firms offer marketing mixes that at least some customers see as different. B. Most marketing managers in developed economies do not face monopolistic competition. C. Marketing managers try to differentiate very similar products by relying on other elements of the marketing mix. D. Competition exists because some customers see various alternatives as substitutes. E. Each competitor tries to get a monopoly in its own target market.
You must demonstrate professionalism only in face-to-face interactions
Indicate whether the statement is true or false
A company is not liable for hyperlinks to third-party information that the company has explicitly or implicitly endorsed or approved
a. True b. False Indicate whether the statement is true or false