What part do business innovation and technology play in developing post-purchase consonance?
What will be an ideal response?
In order to influence their customers’ post-purchase (and even pre-purchase) behaviour, Airbnb’s content strategy extends to social media, where it embraces visual marketing to attract fans. On Instagram, the brand posts user-generated photos that it curates from its hosts and guests. Its YouTube channel is home to global content such as the new TV spot, ‘Interning at Airbnb’, and ‘The Making of the Airbnb iPhone App’. ‘Wall and Chain’ comes part and parcel with three behind-the-scenes videos that also live on YouTube. The com?pany uses Twitter and its Facebook page, which has over a million followers, to promote blog posts and particularly extraordinary listings. Seasonal and timely content collections such as ‘Where to Stay for the TCS New York City Marathon’ and ‘A Host of Haunted Homes’ keep the feeds fresh.
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Hsu Company reported the following on its income statement: Income before income taxes $420,000 Income tax expense 120,000 Net income $300,000 Interest expense was $80,000 . Hsu Company's times interest earned is
a. 8 times b. 6.25 times c. 5.25 times d. 5 times
Pervasive control activities Discuss what pervasive control activities are and provide an example of at least three
Answer the following statements true (T) or false (F)
The AICPA has exclusive authority in the private sector for promulgating auditing rules.
The right to recover the goods from an insolvent seller applies to unfinished goods
Indicate whether the statement is true or false