A PR firm conducted a game show on behalf of the pharmaceutical company WeCare. The participants were initially asked to watch a television program about the use of used syringes and the risk of contractingAIDS
Later, they were asked to remember the content from memory. What method did the PR firm employ here?
a. Day-after recall
b. Content analysis
c. Readership survey
d. Benchmark survey
A
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What is the key advantage to using bulleted lists in website copy?
a. They make it easy for the reader to scan and read. b. They make it faster for the writer to write the copy. c. They make it easy for search engines to detect keywords. d. They make it easy for the designer to design the page.
Which of the following is NOTan environmental analysis dimension of the nonverbal context?
a. formality b. warmth c. security d. constraint e. privacy
If group members seek to ensure understanding in group communication, they should work to make
their statements clear as well as asking for clarification of ideas from other members. Indicate whether the statement is true or false
Which of the so-called Big Media companies is the world’s largest publisher?
What will be an ideal response?