Which type of ad directly compares the features or benefits of two or more brands?
A) one-sided message
B) two-sided message
C) fear appeal
D) third-party endorsement
E) comparative ad
E) comparative ad
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Diana has major depressive disorder. Most days, she feels very sad, but when her sister came and told her that she was going to be an aunt, Diana felt happy for a little while. She has been gaining weight and sleeping much of the day. Diana most likely has __________.
A. melancholic features B. double depression C. atypical features D. psychotic features
As preparation for a test, a student reads the textbook chapter. Later, while going over the material with his study group, he seems to recall the material at both the beginning and the end of the chapter, but he remembers little from the middle
This illustrates what psychologists call the ________ effect. a. primacy b. recency c. contextual distinctiveness d. serial position
A patient waiting for an appointment with Sigmund Freud looks around the room to see who else is waiting. Among those listed below, who is most likely to have been one of Freud's patients?
a) Hal, who is severely depressed b) Angela, who is severely depressed c) Sue, who is suffering from a hysterical disorder d) Mario, who is suffering from a hysterical disorder
How aware was the author's father of impending death?
a. He sensed that he would die soon. b. He had no warning or indication of death. c. He was told that he had several more years to live. d. He was told he would die but he denied this information.