Of the following items, which is most critical to the travel and tourist industry?

A) treating travelers well
B) packaging "fam" trips for travel writers
C) pitching to the right publication
D) crisis management
E) special event planning


Answer: A

Communication & Mass Media

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In "The VW Trilogy" case, Volkswagen's TV commercial gained an unexpected boost thanks to:

a. Social media b. Billboard "cameos" c. Super Bowl fans d. Celebrity endorsements

Communication & Mass Media

What is oral style, and how does it differ from written style?

What will be an ideal response?

Communication & Mass Media

The following sentence, “I know that your company is devoted to bringing new products to market,” spoken during an interview is an example of:

a) being an active participant in the process. b) making specific reference to the organization. c) the candidate supporting his or her claim. d) all of these answers are correct.

Communication & Mass Media

The median is the score that occurs most frequently

Indicate whether the statement is true or false

Communication & Mass Media