What are some reasons to create a Social Media community?

Question

What will be an ideal response?

Answer 1

? To grow revenues—Social Media community members purchase 10% to
15% more products than noncommunity members.
? Decrease costs—Create an affordable way to disseminate information and
provide customer service.
? Achieve first-mover advantage—Create a two-way dialogue before
competitors.
? Enhance internal collaboration—Share knowledge and solve problems.
? Increase customer knowledge—Use discussion forums.
? Optimize sales pipeline—Implement service and product knowledge.
? Generate customer leads—Create lead generation.
? Minimize customer churn—Keep customers engaged.
? Expand distribution channels—Communicate with partners.
? Drive product innovation—Use ideation and crowdsourcing.