Motivational appeals work by associating a message with fulfilling basic needs, desires, and impulses

Indicate whether the statement is true or false


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Communication & Mass Media

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What is one benefit of using humor in your introduction?

a. It can make the audience feel like they are watching a comedian rather than a public speaker. b. It can distract the audience from the seriousness of the speech topic. c. It can make the speaker appear more informed on his or her topic. d. It can help relax the audienceand win their goodwill for the rest of the speech.

Communication & Mass Media

The stress of Leroy’s project deadline at work caused him to be short-tempered with his wife at home. What is the name for this type of reaction?

a. Spillover effect b. Isolation effect c. Hawthorne effect d. Relationship effect

Communication & Mass Media

Argument from analogy is one of the strongest forms of argument

Indicate whether the statement is true or false.

Communication & Mass Media

Percent means "per ____."

A. 10 B. 100 C. 1000 D. 10000

Communication & Mass Media