The customer service representatives at a call center have been asked to handle each call within five minutes. At the same time, they have been asked to answer all customer queries in detail and provide appropriate solutions
What kind of service gap is apparent here?
A) gap between perceived service and expected service
B) gap between service delivery and external communications
C) gap between service-quality specifications and service delivery
D) gap between management perception and service-quality specification
E) gap between consumer expectation and management perception
C
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Top management at Bachman Audio, a stereo equipment manufacturer, has been working with a consultant to implement ISO 9001. Together, they have been developing methods to meld manufacturing and other processes into efficient and effective systems. Thus, they have been addressing the principle of ISO 9001 known as the
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