Velocity Automobiles Inc. has recently launched a sedan with a biometric vehicle access lock. This feature provides better anti-theft protection than the current locks being offered by other sedans in its class. As a result, the demand for this model is higher than the others. In the context of a promotional strategy, the unique feature of the sedan exemplifies _____.
a. brand harmonization
b. ?a touch point
c. ?a competitive advantage
d. ?product parity
Ans: c. ?a competitive advantage
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Consider a perpetuity making one payment each year that has a present value of $1,000. If the annual rate of discount is 7 percent, the annual payment is
A. $70.00. B. $107.00. C. $1,428.57. D. $14,285.71.
The goal of environmental analysis studies is to find opportunities or to identify problems with an existing strategy
Indicate whether the statement is true or false
Which of the following is a form of online advertising?
A) direct mail B) rich media ad C) toll-free number D) search-related ad E) printed catalog
A company reported that its bonds with a par value of $50,000 and a carrying value of $57,000 are retired for $60,000 cash, resulting in a loss of $3,000. The amount to be reported under cash flows from financing activities is:
A. $7,000. B. $(3,000). C. $(57,000). D. $(60,000). E. $(7,000).