Since 1963, Mary Kay, Inc.'s guiding principle has been based on ________.
A. caveat emptor
B. maximizing profits so long as the firm stays within the rules
C. the Golden Rule
D. the Consumer Bill of Rights
E. the American Marketing Association Statement of Ethics
Answer: C
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In an independent vertical marketing system, _____
a. successive stages of production and distribution are jointly owned b. manufacturers seek out wholesalers, who seek out retailers to stock and sell products c. two channel members can perform all production and marketing functions d. marketing operations are franchised
Sustainablity efforts of a firm deal with ________.
a. labor issues b. environmental issues c. long-term profitablity d. legal compliance
CRM software stands for Custom Resource Management. This is a specialized type of ERP
Indicate whether the statement is true or false
Which element(s) is/are pervasive to the application of generally accepted auditing standards, particularly the standards of fieldwork and reporting?
A. The elements of materiality and audit risk. B. The element of internal control. C. The element of corroborating evidence. D. The element of reasonable assurance.