In a marketing context, a person's attitude has three components. What are these components? List and briefly describe each in the context of marketing
What will be an ideal response?
The three components of attitude are affect, cognition, and behavior. Affect is the feeling component of attitudes, the overall emotional response a person has to a product. Cognition is the knowing component, or the belief and knowledge a person has about the product. Behavior is the doing component, which involves a person taking action by deciding to buy or use the product. Affect is usually the dominant attitude factor for decisions involving expressive products, such as perfume or clothing. Cognition is usually the dominant attitude factor for decisions involving complex products, such as cameras or laptops.
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When audience members believe your topic directly affects them
a. they will pay closer attention. b. they will not pay attention. c. they will likely be outraged. d. they will feel there is a conflict of interest.
If a writer wants to include web links or a video in a report, what format should be used?
A) Email B) Web file C) PDF file D) Facebook link E) White papers
Transportation models can be used for which of the following decisions?
A) facility location B) production mix C) media selection D) portfolio selection E) employee shift scheduling
An asset was purchased three years ago for $100,000 and can be sold for $40,000 today. The asset has been depreciated using the MACRS 5-year recovery period and the firm pays 40 percent taxes on both ordinary income and capital gain
(a) Compute recaptured depreciation and capital gain (loss), if any. (b) Find the firm's tax liability.