According to the Apple market-product grid above, Apple would most likely get the LEAST market synergies from
A. teachers and college staff.
B. creative professionals.
C. individuals and small home office users.
D. medium/large businesses and college faculty.
E. students, teachers, and college faculty.
Answer: A
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One of the benefits of giving a presentation online is
A) the ability to reach a geographically dispersed audience. B) production costs. C) the ability to see and respond to nonverbal cues. D) the ability to change to presentation "live." E) the lack of face-to-face feedback from the audience.
Many times demographic and psychographic information about customers are not available through internal company records. In these situations:
A) the information can be purchased from external marketing research firms B) a company can offer customers an incentive to provide the necessary information C) the database can be appended with interaction and history information D) geocoding can be appended to each customer's record
Which of the following is NOT one of the problems associated with traditional telephone interviews?
A) mistakes in administering the questions B) insufficient call back for not-at-homes C) dishonest interviewers D) quality control being limited E) the expense of telephone interviewing
______ has now become both an evaluation mechanism of OD effectiveness and an intervention in itself.
a. Organizational engagement b. Change management c. Organizational learning d. Employee engagement