RX Corp is a large manufacturer of electronic goods and sells its products through distributors and retailers. In order to keep pace with the growing use of the Internet, the company decides to start selling online
The company faces stiff opposition from its retailers as they believe that this will significantly reduce their profits. The company attempts to eliminate this resistance by offering its retailers commissions for processing and delivering orders received via the Web. This is an example of which of the following conflict resolution strategies?
A) dual compensation
B) joint membership
C) arbitration
D) co-option
E) strategic pricing
A
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Retailers provide important functions that increase the value of the products and services they sell to consumers. Which of the following is not a value-creating activity performed by a retailer?
A. Breaking bulk B. Providing an assortment of services C. Providing an assortment of products D. Reducing production costs with innovative designs E. Holding inventory
An ethical environment, or culture, would be one in which employees are expected to act by the rules in spite of unethical conditions.
Answer the following statement true (T) or false (F)
Sight is considered the most powerful attention-attracting sense; therefore, it is the most important motivating force in every selling situation
Indicate whether the statement is true or false
When a business enters a foreign market by establishing a separate corporation to conduct its
foreign business, the separate business is a subsidiary corporation. Indicate whether the statement is true or false