The Serta mattress company might create an article entitled '5 Methods to Ensure a Restful Night’s Sleep'. This would be an example of which of the following hooks?
a. Resource.
b. Contrary.
c. Humor.
d. Giveaway.
e. Research.
a. Resource
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A ________ is a formalized set of procedures for generating, analyzing, storing, and distributing pertinent information to marketing decision makers on an ongoing basis
A) marketing information system B) management information system C) decision support system D) none of the above
Which of the following is a strategy that could be used during the storming stage of team development?
a. encouragement of dialogue between team members b. brainstorming c. argumentative discussion d. avoidance of conflict
The United Nations is promoting a ________ with business that asks businesses to voluntarily respect human labor and environmental concerns.
Fill in the blank(s) with the appropriate word(s).
Which of the following is true of a debtor's bankruptcy estate?
A) Only intangible personal property constitutes the bankruptcy estate. B) No property solely owned by the debtor is exempted from the bankruptcy estate. C) Creditors are allowed to claim exempt property. D) Government benefits and compensations are exempted from the bankruptcy estate.