Sally's is a boutique bakery that specializes in cupcakes. Give one method by which Sally's can conduct low-cost market research
What will be an ideal response?
Student answers may vary.
There are a variety of low-cost marketing research methods that help small businesses connect with customers and study competitors. One way is to set up course projects at local colleges and universities to access the expertise of both students and professors.
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Which of the following is not an element of pensions and other postemployment benefits that is difficult to estimate?
a. Projected lifetime of former employees that will receive a pension. b. The future earnings of employees prior to retiring for defined benefit plans. c. Long-term interest rates to discount future costs back to present value. d. Current amounts earned on pension plan assets.
The product life-cycle concept from microeconomics and marketing provides useful insights into the relations among cash flows from operating, investing, and financing activities. During the _____ cash outflow exceeds cash inflow from operations because operations are not yet earning profits while the firm must invest in accounts receivable and inventories. Investing activities result in a net
cash outflow to build productive capacity. Firms must rely on external financing during this phase to overcome the negative cash flow from operations and investing. a. introduction phase b. growth phase c. mature phase d. late maturity phase e. decline phase
Good Health Co. has set a suggested retail list price of $40 on its new vitamin tablets on the assumption that its target market will find the product attractive at this price. From this suggested retail list price, Good Health has subtracted its usual chain of markups for wholesalers and retailers to obtain its own selling price of $17. This is
A. full-line pricing. B. average-cost pricing. C. odd-even pricing. D. prestige pricing. E. demand-backward pricing.
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