Ultimate consumers refer to
A. the people who use the products and services purchased for a household.
B. those manufacturers, wholesalers, retailers, and government agencies that buy goods and services for their own use or for resale.
C. one or more specific groups of potential customers toward whom an organization directs its marketing program.
D. people or organizations that have used a competitor's product and who have been dissatisfied, and who are still seeking a product or service to satisfy their needs.
E. people who have already purchased a firm's product at least once, have been satisfied, and are likely to make repeat purchases.
Answer: A
You might also like to view...
A(n) ____________________ is a group of sentences about one idea
Fill in the blank(s) with correct word
The local skydiving team is buying new parachutes. The team's coach has invited all team members to make recommendations, after which she will select the preferred vendor. The skydiving team's buying center has a(n) ________ organizational culture.
A. consensus B. democratic C. bureaucratic D. autocratic E. consultative
Haroldson Inc common stock is selling for $22 per share. The last dividend was $1.20, and dividends are expected to grow at a 6% annual rate. Flotation costs on new stock sales are 5% of the selling price. What is the cost of Haroldson's retained earnings?
A) 5.73% B) 12.09% C) 11.78% D) 11.45%
_____ occurs when the shopper proceeds to the virtual checkout counter by clicking a checkout button
a. Debugging b. Catalog display c. Transcription d. Transaction processing