What is MRP? Identify four benefits from its use
What will be an ideal response?
MRP or material requirements planning is a dependent demand technique that uses a bill of material, inventory, expected receipts, and a master production schedule to determine material requirements. The benefits of MRP include 1. better response to customer orders, 2. faster response to market changes, 3 . improved utilization of facilities and labor, and 4. reduced inventory levels.
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________ occurs when people appear to "forget" about the negative source and change their attitude
A) Halo effect B) The sleeper effect C) Native advertising D) Sock puppeting
Reynold's, a supermarket chain, carries the K-Nine range of dog food manufactured by JGB. However, the chain does not interact directly with JGB, but obtains stocks from wholesalers
It has been suggested that Reynold's save costs by sourcing products directly from JGB. However, Mal, the CEO of the Reynold's, insists that wholesalers are the most hassle-free option for Reynold's. What can Mal say to justify this?
The extent to which the respondent can interact with the interviewer and survey questionnaire refers to the ________
A) flexibility of data collection B) sample control C) response rate D) control of data collection environment
The societal marketing concept seeks to establish a balance between ________
A) customer lifetime value and customer equity B) an inside-out perspective and an outside-in perspective C) consumer short-run wants and consumer long-run welfare D) marketing mixes and market offerings E) customer-driven marketing and customer-driving marketing