Which of the following illustrates the use of information systems to achieve product differentiation?
A) A hot tub dealer's use of information systems to determine which models and options its customers are most likely to buy
B) A shoe manufacturer's use of information systems in selling custom, made-to-order shoes directly to customers
C) A PC manufacturer's use of information systems to facilitate direct access from suppliers to production schedules
D) A grocery store chain's use of information systems to produce products and services at a lower price than competitors
E) A hotel chain's use of information systems to analyze detailed data on guests to determine each guest's profitability
B
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Despite your best intentions, it's hard to bring the best evidence to bear on your decisions. Why?
A. It is too expensive; and it's not ethical and there's not enough good evidence. B. It will hurt diversity and synergy within your organization. C. There's no competition, or there's too much competition. D. There's too much evidence; and there's not enough good evidence and the side effects outweigh the cure. E. People are trying to mislead you; and the evidence will not allow MBO.
People from the same subculture, social class, and occupation may lead quite different lifestyles. A lifestyle is a person's pattern of living in the world as expressed in activities, interests, and opinions
Lifestyle portrays the "whole person" interacting with his or her environment. Given this information, describe the LOHAS (an acronym) lifestyle described in the text and its usefulness in marketing.
Regarding the gross method of handling credit and debit card transactions, which of the following statements is correct?
A) The total sale amount is deposited on the date of the actual sale. B) The processing fees for all transactions processed for the month are deducted from the company's bank account, often on the last day of the month. C) On the date of sale, the Sales Revenue account is credited for the amount of sale less the processing fee. D) The journal entry on the date of sale is identical to a journal entry made for a sale on account.
Sentences are the building blocks of __________________
a. writing b. civilization c. communication d. thought