"Good" market segments are those that are
A. heterogeneous within.
B. operational and substantial.
C. substantial all the time.
D. international in nature.
E. homogeneous between.
Answer: B
You might also like to view...
The Sarbanes-Oxley Act has materiality implications
Indicate whether the statement is true or false
Rushing had net income of $240 million and average total assets of $2,000 million. Its return on assets is:
A. 80%. B. 800%. C. 12%. D. 120%. E. 8%.
Peter Drucker developed the _____________,which involves the decision maker’s ability to look at his or her reflection after the decision had been made and state that he or she had made the right choice.
a. Historical test b. Cycle test c. Subjective test d. Mirror test
An RFP describes a problem that needs to be solved and invites respondents to describe their proposed solutions
Indicate whether the statement is true or false