A disadvantage of the mall intercept interview method is
A. the lack of reliability due to changes in customer traffic during holidays.
B. the people only participate to receive something in return, so their answers are often biased.
C. the people selected may not be representative of the target market.
D. the ill will it creates with shoppers who are in a hurry or looking for a relaxing mall experience.
E. the difficulty in finding qualified interviewers to work at relatively low salaries.
Answer: C
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