Define interactive marketing. Why is it considered an important skill for service marketers?
What will be an ideal response?
Interactive marketing means that service quality depends heavily on the quality of the buyer-seller interaction during the service encounter. In product marketing, product quality often depends little on how the product is obtained. But in services marketing, service quality depends on both the service deliverer and the quality of delivery. Service marketers, therefore, have to master interactive marketing skills.
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Despite the cycle of abuse inflicted by Bruno, Inez has stayed in their abusive relationship because of which of the following reasons?
A. Inez wants to stay B. Inez’s friends urge her to “try to work it out” C. she thinks she has to stay D. she thinks the abuse is “normal” in relationships
Discuss measurement and scaling. What are they and how are they related?
What will be an ideal response?
In general, a research report will NOT include ________
A) an executive summary of the report that covers the high points of the total report B) a description of the research methodology C) a discussion of the results of the study, including tabulations, cross-tabulations, and additional statistical analysis D) a discussion of limitations of the study E) a situation analysis
Which of the following is NOT advice for making language memorable?
a. Involve the audience by telling a story they can identify with. b. Use concrete terms and descriptions. c. Use interesting quotations. d. Use occasional profanity.