Latent needs are _____________________.
a. implied or hidden needs without the customer knowing the solution
b. obvious needs that address users initial commitment to a product
c. observable customer needs
d. a missing piece of the product
a. implied or hidden needs without the customer knowing the solution
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In the long run, the only economic variable that the Federal Reserve can affect is
A. inflation. B. output. C. unemployment. D. the exchange rate.
"Click fraud" is one example of the legal issues surrounding the World Wide Web
Indicate whether the statement is true or false
On a break-even chart , the break-even point is located at the point where the total
a. Revenue line crosses the total contribution margin line. b. Revenue line crosses the total cost line. c. Revenue line crosses the total fixed cost line. d. Fixed cost line intersects the total variable cost line.
Activity times for a project are estimated by all but which of the following methods?
A) the use of dowsing rods. B) managerial opinions based on similar prior experiences C) statistical methods based on actual past experience D) estimates using learning curve models to improve replications and estimate accuracy