A speech on automobile manufacturers, including segments on each of the Big Three automakers, would need a ________ to connect them logically

a. subject bond
b. topic thread
c. topical strategy
d. comparable link


Answer: c

Communication & Mass Media

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Answer the following statements true (T) or false (F)

1. Most scientists have abandoned the concept of biological race as a meaningful concept. 2. Communication and culture should be studied separately. 3. Culture is a code we learn and share, and learning and sharing require communication. 4. Among the five effects June Yum describes that Confucianism has on interpersonal communication is the use of intermediaries or third parties to avoid direct confrontation. 5. Korean has special vocabularies for each sex, for different degrees of social status and degrees of intimacy, and for formal occasions.

Communication & Mass Media

Throughout all steps in this campaign, the school district tried ______.

A. to involve parents B. to involve all stakeholders C. to involve administrators D. to involve teachers

Communication & Mass Media

Dax told the crowd of working-class individuals that they were every bit as good as the persons they elected to office and, therefore, should receive the same level of health care that their tax dollars provided to those in Congress

Dax has appealed to his listeners' need for worth and importance. Indicate whether the statement is true or false.

Communication & Mass Media

When a toothpaste ad shows an ordinary, middle-aged male using a particular brand and claiming it is the best, the ad agency is using

A. lay testimony. B. expert testimony. C. celebrity testimony. D. legal testimony.

Communication & Mass Media