Arc Promotional Agency created the first mobile blogging competition and online reality show for SingTel, a telecommunications company in Singapore. The campaign let SingTel customers pick their dream couple and follow their lives through a moblog. SingTel used _____ to communicate with its consumers.
A. a corporate blog
B. an interactive Web site
C. narrowcasting
D. a noncorporate blog
E. a market concentration strategy
Answer: A
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