Analyze the differences between a brand like Wendy’s and General Motors has on social media. What are the distinctive factors that need to be considered here for both of these brands as far as their writing style goes?

What will be an ideal response?


Varies. Good answers will include the following considerations: (1) Professional versus witty style, (2) industry expectations, (3) differences in brand voice and audience based, and (4) reputation and ties back to the brand’s perception.

Communication & Mass Media

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The name of the psychology professor who organized five levels of basic human

drives into hierarchies of needs was ________________________. Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media

Which of the following is true about how people resist cultural texts?

A. Resistance may be motivated by displeasure over media representation of certain social issues. B. Motivation to participate in popular culture is unrelated to a person's social role. C. Refusal to participate in popular culture is one form of showing resistance. D. A person's preference for popular culture is based more on media sensitivity than on cultural values.

Communication & Mass Media

When Emily and Larry start asking each other whether their relationship is working, and

whether they should continue to see each other exclusively, they have entered the intrapsychic phase of the dissolution of their relationship. Indicate whether the statement is true or false

Communication & Mass Media

If the object you want to use as a visual aid is too large, which of the following types of visual aids could you use instead?

a. Object b. Graph c. Drawing d. Model

Communication & Mass Media