Direct marketing refers to advertising that
A. is used in the introductory stage of the product life cycle to attempt to develop initial demand for a product.
B. combines various forms of promotion strategies into a coordinated collection sharing a single theme.
C. attempts to increase demand for an existing product when competition is at its highest.
D. seeks to keep the product before the public in an effort to reinforce previous promotional activity.
E. communicates directly with consumers and organizations in an effort to provoke a response.
Answer: E
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