Marketing excellence with services requires excellence in three broad areas. List and explain the three areas
What will be an ideal response?
The three areas in which services require excellence are:
a. External marketing: This describes the normal work of preparing, pricing, distributing, and promoting the service to customers.
b. Internal marketing: This describes training and motivating employees to serve customers well.
c. Interactive marketing: This describes the employees' skill in serving the client. Clients judge service not only by its technical quality but also by its functional quality.
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What is the value of the self-awareness imperative?
What will be an ideal response?
In 2013 . Pauley Company paid $1,000,000 to purchase land containing a total estimated 160,000 tons of extractable mineral deposits. The estimated value of the property after the mineral has been removed is $200,000 . Extraction activities began in 2014, and by the end of the year, 20,000 tons had been recovered and sold. In 2015, geological studies indicated that the total amount of mineral
deposits had been underestimated by 25,000 tons. During 2015, 30,000 tons were extracted, and 28,000 tons were sold. What is the depletion rate per ton (rounded to the nearest cent) in 2015? a. $4.24 b. $4.32 c. $4.85 d. $5.19
Equipment was purchased for $1,000 with a cash down payment of $100 and a charge to accounts payable for the balance. This entry would require a debit to Equipment for $1,000 and a credit to:
a. Cash for $100 and Accounts Payable for $900. b. Cash for $900 and Accounts Payable for $100. c. Equipment for $100 and Notes Payable for $900. d. Notes Payable for $900 and Capital for $100. e. Capital for $900 and Cash for $100.
Answer the following statement(s) true (T) or false (F)
1. Most OD practitioners rightly consider the intervention to be the heart of the consulting engagement and the point at which change usually becomes the overt objective. 2. Action planning is devising an appropriate intervention strategy to address the organization’s problems. 3. There are standard approaches and ways of conducting interventions which allow them to be exactly alike from application to application. 4. The deeper the intervention, the more personal risk and uncertainty is involved. 5. Building new skills or clarifying roles are examples of deep-level interventions.