A ______ contains a list of terms that should be used within copy to maintain the overall feel of the brand.
A. brand dictionary
B. word bank
C. thesaurus
D. journal entry
B. word bank
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A group of employees, drawn from different departments and areas of an organization, who work together to improve an area of an organiza¬tion, is known as:
A. An ad hoc group B. A quality circle C. A self-managing team D. A task force
For better media coverage, a public relations professional prepares _______as part of theoverall strategy
a. publicity materials b. digital outlets c. traditional equipment d. news releases
When presenting informative speeches, speakers should use as many connotative words and phrases as possible
Indicate whether the statement is true or false.
When persuading an unreceptive audience, speakers should present only one side of the issue
Indicate whether the statement is true or false.