The two major participants in a marketing communication process are the customers and the competitors
Indicate whether the statement is true or false
FALSE
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Richard, the sales manager of a toy company, wanted to put forward an idea for improving the sales of the products to the board of directors. However, when he was presenting the idea in the monthly team meeting, the board members were not able to concentrate as they got distracted by Richard's slouched posture, his inability to look them in the eye, and his constant foot movement. In the given scenario, which of the following communication barriers prevented the board members from paying attention to Richard's idea?
A. Body language barriers B. Physical barriers C. Language barriers D. Organizational barriers
One factor in determining the moral intensity of an ethical issue is how quickly the consequences take effect, a factor that is known as:
A. Temporal immediacy. B. Probability. C. Proximity. D. Social consensus.
Which of the following is true of automated teller machines?
A) They enable customers to encash checks. B) They enable customers to pay bills. C) They do not enable customers to deposit checks. D)They do not enable customers to transfer funds.
In Skinner v. Railway Labor Executives Assn., tests of railroad employees were performed for drug or alcohol use. These tests were challenged as an unconstitutional warrantless search of persons. The Supreme Court held that the tests:
a. were too invasive, and so, an unconstitutional violation of the Fourth Amendment regarding improper searches b. were unnecessary to insure public safety, and so were unconstitutional c. were an unacceptable impediment to free interstate trade d. violated the railroad employees' freedom of expression, and so were unconstitutional e. were not unconstitutional because railroads are regulated and the public has a strong interest in safety