Which theory describes consumers as addressing a finite set of prioritized needs from physiological, safety and security, belongingness and love, esteem, to self-actualization?
a. Skinners' classical conditioning
b. Maslow's hierarchy of needs
c. Operant conditioning
d. Utilitarian/Hedonic theory of needs
e. Equity theory
Answer: b. Maslow's hierarchy of needs
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When hypnosis relieves pain, is one aspect of the pain experience changing more than another?
a. No, all aspects of the experience are changing equally. b. The memory of the pain experience changes more than the pain itself. c. The physical sensation of pain changes more than the emotional response to it. d. The emotional response to the pain changes more than the physical sensation.
To understand why a problem child behaves as she does, Dr. Saldeen maps out the details of how rewards and punishments shape, maintain, and change the child's behavior. Dr. Saldeen is performing __________ of behavior.
A. psychoanalysis B. sociobiological analysis C. adaptive analysis D. functional analysis
In the United States, the tradition has been to attribute group differences in IQ scores to
a. nature. b. nurture. c. both nature and nurture. d. differences in academic opportunities.
According to the text, most physicians and mental health professionals now believe that
a. psychological factors affect only stress-related illnesses b. there is a mutual interaction between our minds and bodies c. physical events do not affect our emotional lives d. the body alone should be the basis of medical diagnosis and treatment