Which of the following statements is true of informational advertising appeals?
A. They work well for products but not for services.
B. Benefits that serve as the basis of these appeals are constant across product categories.
C. Features, benefits, or attributes that serve as a basis for these appeals generally do not vary among different market segments.
D. Attributes that form the basis of these appeals vary from one product or service category to another.
E. They usually influence feelings, images, beliefs, and meanings about a product or service.
Answer: D
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Fill in the blank(s) with the appropriate word(s).
Diversified companies are required to report information that includes certain revenue and expense items and assets for each of its segments
Indicate whether the statement is true or false
Differences in customer preferences in chains' branch locations are easily overlooked in which retail organizational form?
a. centralized organization b. separate store organization c. equal store organization d. main store control organization
___________ is the personal duty to someone else for the effective use of resources to complete an assignment
A. Authority B. Responsibility C. Accountability D. Ethics