In terms of spokesperson characteristics, which is the degree of confidence or the level of acceptance consumers place in the spokesperson's message?
A) trustworthiness
B) expertise
C) credibility
D) likeability
A
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The No Electronic Theft Act primarily addressed protection regarding
A. trade secrets. B. patents. C. copyrights. D. trademarks.
Packard Company engaged in the following transactions during Year 1, its first year of operations: (Assume all transactions are cash transactions.) 1) Acquired $1400 cash from the issue of common stock. 2) Borrowed $870 from a bank. 3) Earned $1050 of revenues. \ 4) Paid expenses of $340. 5) Paid a $140 dividend. During Year 2, Packard engaged in the following transactions: (Assume all transactions are cash transactions.) 1) Issued an additional $775 of common stock. 2) Repaid $535 of its debt to the bank. 3) Earned revenues of $1200. 4) Incurred expenses of $540. 5) Paid dividends of $190. What was the balance of Packard's Retained Earnings account before closing in Year 1?
A. $730. B. $570. C. $0. D. $710.
A quasi contract is a fictional contract
Indicate whether the statement is true or false
Which of the following is true of the qualitative media effect?
A. It is the influence a medium has on a message. B. It indicates that the image a message conveys is transferred to the medium. C. It is also known as the shaping effect. D. It is the measurement used to indicate the effectiveness of a message. E. It is the general guideline used to determine the quality of a medium.