Which type of power can be explained as people naturally gravitating toward a leader who comes across as fair, approachable, and adept at handling certain situations?
a. Coercive power
b. Expert power
c. Legitimate power
d. Referent power
d. Referent power
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In the ________, all elements of a market plan merge into a forecast of percent margins and marketing profitability
A) situation analysis B) performance review C) profit plan D) marketing performance plan E) adjusting marketing plan
Compared to the collection cost of primary data, secondary data is more expensive
Indicate whether the statement is true or false
Strategy and tactics need to be evaluated _____
a. on a continuous basis b. yearly c. during a retail audit d. prior to evaluating a retail unit for sale
When you are not sure whether it is acceptable to text in a business situation, you should…
A) ?Assume it is acceptable. B) ?Assume it is unacceptable. C) ?Try to text without being noticed by your peers. D) ?Pay attention to what your respected peers do, and adjust your behavior to match theirs.