At Kodak, a marketing executive observed a lack of collaboration between marketing and R&D departments. An analysis of this communication gap would include:
a. evaluation of spatial dynamics.
b. evaluation of corporate culture.
c. evaluation of communication frequency between departments.
d. evaluation of formal and informal processes by which the departments communicate.
e. all of the above
E
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________ is the practice of sending messages only when consumers express a willingness to become more involved with the brand
A) Relationship marketing B) Permission marketing C) Cause marketing D) Defensive marketing E) Horizontal marketing
Which retail channel has the ability to economically provide the most product information for the consumer purchasing products?
A. Stores B. Direct Selling C. Internet D. Automated E. All of these
Sam contracted with Roadies Garage for customized pink seat covers on a new Porsche intended as a gift to his fiancé. Two days before the delivery was due, Sam broke off his engagement and told Roadies Garage that he was no longer interested in getting the seat covers. Which of the following is the most reasonable course of action that Roadies Garage can take?
A. It should sell the uncompleted covers for their scrap or salvage value. B. It should start a line of pink seat covers so that they have more to sell. C. It should complete manufacture anyway and hope that Sam changes his mind. D. It should coerce Sam into buying the covers.
Pralow, Inc, leased an asset to Bender Corporation. The cost of the asset to Pralow was $8,000 . Terms of the lease specify four-year life for the lease, an annual interest rate of 1 . percent, and four year-end rental payments. The lease qualifies as a capital lease and is classified as a direct-financing lease. The asset reverts to Pralow after the fourth year, when its residual value is
estimated to be $1,000 . The amount of each rental payment is a. $2,000. b. $2,335. c. $2,501. d. $2,602.