Which of the following types of change takes place within an organization’s existing framework?
A) Incremental change
B) Discontinuous change
C) Strategic change
D) Grassroots change
A) Incremental change
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Which of the following types of trade promotion allows the channel member to return unsold merchandise for a full or partial refund, thus reducing the risk of carrying the product?
A) sales-based promotion B) place-based promotion C) an off-invoice allowance D) product-based promotion
________ is the knowing component of attitudes. It is the beliefs or knowledge a person has about a product and its important characteristics
A) Affect B) Cognition C) Behavior D) Motivation E) Personality
An example of a recurring short-term plan is
a. a probable product line change. b. expansion of plant and facilities. c. a unit sales forecast. d. a change in marketing strategies.
Consider the Demand for Microwave Ovens dataset. What is the total demand corresponding to random numbers 94, 28, 13, 86, 48, and 71?
a. 8
b. 14
c. 10
d. 11