Which of the following is not one of the spending reduction strategies used following a spend analysis?
a. Consolidation of unrelated purchases
b. Consolidation of similar purchases.
c. Reduction in the number of suppliers.
d. Reduction of maverick spend.
e. Increased use of more efficient contracting methods.
a
You might also like to view...
Advertising is the only way companies can tap social networks to their benefit
Indicate whether the statement is true or false
Mass service is characterized by ______.
a. high variety b. high volume c. low cost d. extensive customization
Considering the current facility situation and the two suggested revisions, if Acme wishes to minimize the total weighted-distance score, which option should be selected?
A) current situation–stay with Figure 1 B) Revision 1 C) Revision 2 D) either Revision 1 or Revision 2–they have the same what is the total weighted-distance (wd) score
All of the following are reasons why the concept of integrated marketing communications (IMC) is growing in popularity EXCEPT:
A. The proliferation of thousands of media choices beyond the traditional media has made promotion a complicated task. B. The shift to more Internet-based information search by consumers. C. Critics of promotion have suggested that uncoordinated promotion is wasteful and inefficient. D. Marketers have slashed their advertising spending in favor of promotional techniques that generate immediate sales responses and have more easily measured effects. E. The mass market has fragmented.