Coca-Cola runs the same advertisement in all French-speaking countries. This is an example of global marketing communication:
A) diversified IMC theme
B) standardization
C) customization
D) integration
B
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Children are difficult subjects for market researchers because they have poor recall and often do not understand the questions they are asked. This brings into question the ________ of the survey
A) flexibility B) sampling C) responsiveness D) reliability E) representativeness
______ charts are used to monitor jobs in progress and show which jobs are on schedule, and which are ahead or behind schedule.
A. Gantt load B. Gantt schedule C. Gantt sequence D. Gantt output
An “organizational goal with an objective probability of attainment that may be unknown but is seemingly impossible given current capabilities (i.e., current practices, skills, knowledge)” defines
a. Dream goals b. Stretch goals c. Creativity goals d. Tyrant goals
The appraisal interview
A. should take place in one session in order to give the employee a complete view of his or her performance. B. can be divided into two sessions, though this is not advisable. C. is most suitable for the supervisor to give feedback on past performance and should not be used for developmental purposes. D. should be held in two segments because the rater must perform the role of both evaluator and counselor.