Which of the following types of budgets is based on the cost of customer acquisition and retention and the combination of new and retained customers?
A) top-down budget
B) customer-mix budget
C) objective and task budget
D) bottom-up budget
E) total consumer budget
B
You might also like to view...
Cash flow per share is
a. required to be reported on the balance sheet b. required to be reported on the income statement c. required to be reported on the statement of cash flows d. not required to be reported on any statement
The merchandise purchases budget is the starting point for preparing the master budget of a merchandiser.
Answer the following statement true (T) or false (F)
Jessica sells exercise equipment to health clubs and similar facilities. During a sales call, her prospect says, "Our clients are quite happy with the results they are getting from the use of our current equipment." This is an example of a ________ objection.
A. stalling B. dodging C. process D. hidden E. product
Recall an actual conflict you faced. Identify passive, aggressive, and assertive responses to the situation.
What will be an ideal response?