Global marketing requires marketers to behave in a way that is global and local at the same time by responding to similarities and differences in world markets
Indicate whether the statement is true or false
TRUE
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Salient beliefs are a component of the Fishbein model
Indicate whether the statement is true or false
A petty cash fund is an example of an imprest system
Indicate whether the statement is true or false
Which of the following is an effective strategy for companies that want to provide strong internal communication?
a. Promote open exchange of honest, candid communication. b. Choose one communication channel and use it consistently. c. Carefully define the types of questions employees may ask management. d. Keep employees informed of good news but avoid reporting the bad.
You can assist your audience by helping them access information rapidly. Which of the following is not a highlighting technique?
A) Text boxes. B) Numbering. C) Bullets. D) All of the above. E) A and B.