New, interactive technologies give consumers two choices when making a purchasing decision: exit, simply choosing not to buy the product, or ________, explaining exactly why they are not buying.

A. parity
B. voice
C. feedback
D. trailing


Answer: B

Communication & Mass Media

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Autumn has decided to break up with her boyfriend. She wants to be sure he is very clear about her intent and leave no room to misinterpret her message. What form of communication would you suggest is best for Autumn?

A. a lean form such as an email B. a lean form such as Facebook C. a rich form such as FaceTime or face-to-face conversation D. a rich form such as a text message with an emoji

Communication & Mass Media

Acting in ways that bring about expectations or judgments of others that have been expressed to us is known as __________

a. the self b. the significant other c. self-fulfilling prophesy d. the particular other e. identity scripts

Communication & Mass Media

Information should be new when giving an informative speech

Indicate whether the statement is true or false

Communication & Mass Media

According to your textbook, what are the three kinds of leadership needs faced by all problem-solving small groups?

A. agenda needs, task needs, and consensus needs B. procedural needs, agenda needs, and participation needs C. decision needs, maintenance needs, and personal needs D. research needs, schedule needs, and judgment needs E. task needs, procedural needs, and maintenance needs

Communication & Mass Media