Who redefined advertising as “salesmanship in print”?
a. Volney B. Palmer
b. John E. Kennedy
c. George P. Rowell
d. Benjamin Day
b
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Refocusing your thinking, as described in the Professional Strategy Triangle process, is designed to yield what end result?
a. easy-reference note cards b. the emergence of key themes and messages c. copy writing phrases d. identification of people to re-interview
"A has power over B to the extent that A can get B to do something B would not otherwise do" (Dahl 1957) describes the ________ of power
A) three-dimensional view B) one-dimensional view C) multi-dimensional view D) two-dimensional view
Theorists interested in the press's role in a democracy or the operation of the media in an Islamic republic or an authoritarian state would most likely employ ________
a. hermeneutic theory b. post-positivism c. normative theory d. critical theory
If you find a topic that is interesting to you, you can usually be sure that your audience will find it interesting too.
Answer the following statement true (T) or false (F)