Who redefined advertising as “salesmanship in print”?
a. Volney B. Palmer
b. John E. Kennedy
c. George P. Rowell
d. Benjamin Day
b
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If you find a topic that is interesting to you, you can usually be sure that your audience will find it interesting too.
Answer the following statement true (T) or false (F)
Theorists interested in the press's role in a democracy or the operation of the media in an Islamic republic or an authoritarian state would most likely employ ________
a. hermeneutic theory b. post-positivism c. normative theory d. critical theory
"A has power over B to the extent that A can get B to do something B would not otherwise do" (Dahl 1957) describes the ________ of power
A) three-dimensional view B) one-dimensional view C) multi-dimensional view D) two-dimensional view
Refocusing your thinking, as described in the Professional Strategy Triangle process, is designed to yield what end result?
a. easy-reference note cards b. the emergence of key themes and messages c. copy writing phrases d. identification of people to re-interview