Under Armour's recent expansion into the digital personal health and fitness tracking market through acquisitions of three fitness app companies is a ________ strategy
A) market penetration
B) market development
C) downsizing
D) diversification
E) product development
D
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With reference to the three basic stages of the advertising response process, what type of objective should be used if marketing research determines that awareness is high but few potential customers perceive the product favorably?
A) cognitive objectives B) affective objectives C) behavioral objectives D) post-purchase objectives
Making informal connections with mutually beneficial business contacts is referred to as what?
A) Networking B) Job shopping C) Résumé building D) Sourcing E) Interviewing
The balance in the Bonds Payable account is a credit of $67,000. The balance in the Discount on Bonds Payable account is a debit of $3350. What is the bond's carrying amount?
A) $3350 B) $70,350 C) $67,000 D) $63,650
Answer the following statement(s) true (T) or false (F)
1. Organizational structure is an incredibly important, yet often overlooked, component of the success or failure of a business. 2. A new focus on “adaptive organizations” suggests that firms that are able to change their structure rapidly in response to environmental and competitive challenges are more likely to sustain long-term profitability. 3. The functional structure is the only efficient way to organize. 4. Organizing is the management function of assigning activities and grouping people so organizational objectives can be achieved. 5. As a manager, you can observe what your competitors are doing, but you should arrange your structure in such a way that best utilizes your firm, your employees, and your customers.