Discuss the social and ethical concerns that the boom in digital technology has created for marketers
What will be an ideal response?
(Students' answers may vary. The answer given below is indicative.)
The boom in Internet marketing has created a new set of social and ethical issues. Critics worry most about online privacy issues. There has been an explosion in the amount of personal digital data available. Users, themselves, supply some of it. They voluntarily place highly private information on social networking sites, such as Facebook or LinkedIn, or on genealogy sites that are easily searched by anyone with a computer or a smartphone. However, much of the information is systematically developed by businesses seeking to learn more about their customers, often without consumers realizing that they are under the microscope. Legitimate businesses track consumers' Internet browsing and buying behavior and collect, analyze, and share digital data from every move consumers make at their online sites. Critics worry that these companies may now know too much and might use digital data to take unfair advantage of consumers. Although most companies fully disclose their Internet privacy policies and most try to use data to benefit their customers, abuses do occur.
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Which of the following word types are most likely to be read and identified by an applicant tracking system?
A) Verbs B) Action verbs C) Proper nouns D) Nouns E) Adjectives
Excerpts from a cost-volume-profit analysis indicate fixed costs of $30,000, a variable cost per unit of $36, a selling price of $60, and a sales level of $125,000 . The targeted level of profit must be
a. $20,000. b. $50,000. c. $95,000. d. $75,000.
With a cut in the proposed budget, (there, they're) will be (fewer, less) money allocated to recreational projects
What will be an ideal response?
Tom rents a furnished apartment from Linda. They have no written lease but Tom figures he'll
be in this apartment a while, so he buys a new chair, hangs a mirror on the wall (on an existing nail) in the living room, and installs a new vanity and sink combination in the bathroom. Later, he moves out and wants to take all these items with him. Which of the following is true? A) Tom can take all the items because he did not have a written lease. B) Tom cannot take any of the items because the apartment was furnished and all these items could be considered furnishings. C) Tom can take only the chair because the mirror and vanity were touching the walls of the building. D) Tom cannot take any of the items because he did not have a written lease. E) Tom can take the chair and the mirror, but not the vanity since it was permanently attached to the walls of the building and has become a fixture.