Concentrated marketing is used because
a. risks are lower than normal
b. Operating economies can be achieved through specialization in production, distribution and promotion.
c. markets are fairly homogenous
d. its audience falls into several identifiable segments
e. It allows production of the offering "on demand"
B
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Colossal Beverages Company sells two products, A and B. Mist predicts that it will sell 2500 units of A and 2000 units of B during the next period. The unit contribution margins are $4.00 and $4.80 for products A and B, respectively. What is the weighted-average unit contribution margin? (Round your answer to the nearest cent.)
A) $4.36 B) $4.40 C) $4.44 D) $8.80
Which of the following is involved in environmental problems according to the market-based approach to resolving environmental challenges?
A. Inability of businesses to produce and sell limited resources B. Lack of knowledge of producing renewable resources C. Limited use of appropriate substitutes for limited resources D. Allocation and distribution of limited resources
Nonverbal communication contributes significantly to the effectiveness of oral communication
Indicate whether the statement is true or false
Business communicators should use the ________ organizational pattern to deliver bad news when the news will be personally upsetting, will provoke a hostile reaction, will threaten the customer relationship, or is unexpected
Fill in the blank(s) with correct word