How did Edward Bernays and Doris Fleishman pioneer pro bono PR work?
a. writing free articles about their clients
b. promoting charities at no cost
c. using media tours regularly
d. scheduling press events
b. promoting charities at no cost
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Communication in the resurrection phase typically ______.
a. is irreversible b. involves reflection of what went wrong in the relationship c. is acknowledgment that all hope is lost d. is characterized by equity
Feeling something is wrong and recognizing a problem, defining the problem and its causes and effects, listing possible solutions, compar¬ing solutions' pros-and-cons, selecting the best solution, implementing the solution, and reviewing the effectiveness of the solution are steps in:
A. Phillips 66 groups B. Nominal group decision-making C. Brainstorming process D. Dewey's reflective sequence
Sarah and Sylvia are friends but Sarah is thinking about de-escalating her relationship with
Sylvia because she is afraid that Sylvia's reputation for being more party- than study-oriented will rub off on Sarah. According to social exchange theory, which of the following is Sarah concerned about? A) immediate costs B) forecasted costs C) cumulative costs D) expected costs
At the social personal identity level, individuals are concerned with
a. their differences from other individuals. b. their group's differences from other groups. c. their similarities with other individuals. d. their group's similarities with other groups.