In semantic differential scales, the negative adjective or phrase sometimes appears at the left side of the scale and sometimes at the right
This controls the tendency of some respondents, particularly those with very positive or negative attitudes, to mark the right-or-left-hand sides without reading the labels.
Indicate whether the statement is true or false
TRUE
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A nonprofit organization landscaped the grounds of a building it occupies. This beautification improved the property values of the residences located across the street. This is an example of a(an) _____ externality.
A. nominal B. positive C. augmented D. complement
Which of the following elements constitutes an affirmative defense by an employer to a claim of sexual harassment at the work place?
A) The employee was harassed by other employees who are no longer employed by the employer. B) The employer had no knowledge about the sexual harassment faced by the plaintiff-employee until a court notice was served on the employer. C) The employee failed to take advantage of any preventive or corrective opportunities provided by the employer. D) The employee misinterpreted words or actions by the employer or his employees which were not intended to be sexual harassment.
The economic-buyer theory
A. includes psychological variables and social influences. B. says that most consumers do not know the economic value of the products they purchase. C. assumes that consumers always buy the lowest-price alternative. D. explains why people behave the way they do. E. is too simplistic to explain consumer behavior.
Eustace and Durango Oil Company enter into an oral contract under which Eustace agrees to work on a Durango oil rig for not less than six months. This contract is enforceable by
A. Eustace. B. Durango. C. any interested third party, such as a member of Eustace's family. D. none of the choices.