According to Stephen Prothero, _____% of respondents to a survey about religion could not name even one of the four Gospels

a) 80
b) 50
c) 90
d) 40
e) 25


ANS: b

Communication & Mass Media

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If a PR writer needed to write about a topic in depth, which research tool is often considered to be more comprehensive than various websites and would be best to use?

a. Electronic database b. Media database c. Search engine d. Fast-checking website

Communication & Mass Media

According to your text, one of the biggest challenges of our times is to learn to speak in a way that:

a. enables us to win every argument. b. generates cooperation and insight and that avoids division and narrow-mindedness. c. gives us a competitive edge in the global marketplace. d. generates memorable quotes and that avoids losing the audience's interest.

Communication & Mass Media

Even political leaders recognize the power music can have and often incorporate it into their political campaigns

Indicate whether this statement is true or false.

Communication & Mass Media

SELECT ALL THAT APPLY. Which verbs are associated with critical thinking?

A. prepare B. adapt C. ignore D. synthesize

Communication & Mass Media