How is a firm's task environment different from its general environment?
A. Managers have some influence over external factors in the task environment; they have little direct effect over external forces in the general environment.
B. Managers have no direct effect over external factors in the task environment; they have influence over all external forces in the general environment.
C. Managers have influence over all external factors in the task environment; they have no direct effect over external forces in the general environment.
D. Managers have no direct effect over external factors in the task environment; they have some influence over external forces in the general environment.
Answer: A
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Which of the following characteristics of electronic commerce creates customer value by contributing to time and place utility?
A. Products available in the marketspace are more easily customized. B. Electronic commerce makes products and services available to customers faster. C. Consumers can tell marketers exactly what they want in the marketspace. D. Customers can shop in the marketspace anywhere at any time. E. Comparison shopping is easier in the marketspace than in the marketplace.
When the market for standalone Global Positioning System (GPS) devices declined with the arrival of GPS-enabled mobile phones, Magnet Inc., a manufacturer of GPS devices, bought out most of its rivals that were planning to exit. This allowed the company to get rid of all the excess capacity and acquire a monopolistic market power in the declining industry. Which of the following strategies has Magnet adopted in this scenario?
A. differentiation strategy B. consolidation strategy C. maintain strategy D. harvest strategy
The United States Constitution divides governmental power to prevent:
a. extreme gaps in income b. states from becoming too powerful c. the tyranny the founders experienced under King George III d. excessive taxation e. none of the other choices
Why is a store's location one of the most important strategic retailing decisions?
What will be an ideal response?