What techniques are used to improve a story by changing a draft of it?

a) Copyediting
b) Rewriting
c) Long-forming
d) Leading


ANS: a

Communication & Mass Media

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A cable company wants to determine whether their subscribers approve of their new channel lineup, so they conduct a telephone survey and all their subscribers participate. What type of study is this?

a. A census b. A convenience study c. A probability study d. A random digit dialing study

Communication & Mass Media

A method of participant observation designed to help a researcher experience a culture's complex web of meaning is called:

A) textual analysis B) ethnography C) in-depth survey research D) cross-cultural immersion

Communication & Mass Media

A group often has an IQ (or intelligence level) that is higher than the IQ of any individual in the group.

Answer the following statement true (T) or false (F)

Communication & Mass Media

Describe how the scaling up process worked in creating an organizational identity in Koschmann's (2013) study. 

What will be an ideal response?

Communication & Mass Media