Divestiture is entering a new market or industry with existing expertise.
Answer the following statement true (T) or false (F)
False
Entering a new market or industry with existing expertise is known as domain selection. Divestiture occurs when a company sells one or more businesses.
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The introduction of diet coke by the Coca Cola Company is an example of ________
A) line extension B) brand harmonization C) category extension D) brand dilution E) co-branding
Reusing, recycling, refurbishing, or disposing of broken, unwanted, or excess products returned by consumers or resellers is known as ________
A) cross merchandising B) reverse logistics C) disintermediation D) diverse logistics E) inbound logistics
The performance measurement system should encourage each manager to act in a manner that
a. makes the manager's units profits as high as possible. b. most positively supports the organization's mission and competitive strategies. c. increases his/her performance reward in the form of profit sharing. d. reduces the need for informational elements in support of the manager's planning function.
The value of a firm's stock is more likely to increase when its profits are growing.
Answer the following statement true (T) or false (F)